The purpose of this research phase is to fill in more content information, gather material for the development of the website, scope out any programming needs specific to the business and answer any specific questions that arose during the discovery phase, as well as gather all other possible information relevant to building the website:
- Review the web sites of your competition, and determine what you like and don't like about those sites.
- What works or doesn't work about their message? Make notes of any ideas you have as a result.
- Take inventory of what marketing material and assets you have in-house already that might be helpful in providing content for your site.
- Does your company have a logo and a consistent branding that we'll want to carry over to the web site?
- Do you have logos and photos in a usable file format? If not, we should be able to request those files from the design firm or person who created them.
We will meet again, if needed, to discuss and review the results of this research. Reviewing these details will help establish the scope of the site and provide design direction.
We will create comps for your review based on the results of our research and discovery phases. Initial comps will be presented via the web as static images (usually 1 or 2 comps are presented, depending upon the complexity of the site and the project budget). We will also draw up a project plan with sitemap, content description and functions of the website.
After the project plan has been created, all client material has been received and the visual impact has been approved and all parties involved ink the “Plan Approval”, we will move to the next phase and start on the construction of the new website.
